Saturday 16 February 2013

"40% could save up to £340"*

For comparison sites there's a need,
But their adverts could surely mislead.
For one thing, note "UP TO" and hence,
Lots of people might save only pence.
(If I got the max, oh what glee!
My insurer would have to pay me.)
The word "COULD", I say unto you verily,
Must always mean "not necessarily".

The remaining poor sixty per cent?
"Don't bother," I think is what's meant.

*The sort of assertion that briefly appears on the bottom of the screen during websites'  TV ads 

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